Pay for posts. Not for promises.
Paste your product feed, choose what a post is worth, and pay only when the post is actually up and labelled as an ad.
- Reklame
Haven't heard the neighbour's drill in 14 days.
@jonas.lytter
Clicks148counted by Hollaro
- Reklame
41 km in them now. I only went out for milk.
@mads.loeber
Code-attributed purchases2code MADS10 at checkout
- Reklame
Day 14. My skin is doing better than me.
@sofie.hud
Termsv1locked 2 Oct
- Reklame
POV: the espresso beats the café
@line.brygger
DKK 300 paidFri 30 OctPaid
- Reklame
Everything I own fits in it. I checked.
@ida.pakker
GA4-reported purchases4from the webshop's GA4
- Reklame
It has survived three weeks with me. That's a record.
@emil.planter
Up12 of 30 dayschecked by Hollaro today
- Reklame
Two litres a day now. And always on the loo.
@nanna.drikker
DKK 300 reservedpaid once the post is checked
Examples. The creators, shops, products and numbers on this page are made up.
How it works
Three steps. You set the price, creators decide for themselves whether they want it.
Paste your feed
The same product feed you use for Google Shopping. No code in your shop.
moccamore.dk/feed.xml3 products found- Espresso machine LidoDKK 2,499
- Tote bag, naturalDKK 149
- Thermos 0.75 lDKK 229
Set the price per post
A fixed amount for every post that goes up. No bids, no auction.
Price per post
DKK 300
Open to new creators
Plus a platform fee of 20 %, charged only once the post is checked.
Creators say yes, you pay for what goes up
We check that the post is up and starts with "Reklame". Only then does money move.
- @line.brygger said yes3 Oct
- Up, with "Reklame" first9 Oct
- Charged: DKK 300 + DKK 60 fee10 Oct
Numbers you can check
We only call a purchase verified once we have seen the order. Until then, it says where the number comes from.
Moccamore, Espresso machine Lido
Example: @line.brygger on TikTok, up since 9 Oct
| Clicks | 212 | counted by Hollaro |
|---|---|---|
| Filtered out | 31 | link previews and bots, not counted |
| GA4-reported purchases | 7 | from your GA4, not seen by us |
| Code-attributed purchases | 3 | code LINE10 used at checkout |
| Terms | v1 | locked 2 Oct, never change |
DKK 300
paid to @line.brygger Fri 30 Oct
You can never be charged more than the ceiling you set.
The whole amount is reserved before the campaign starts. The fee is charged only for posts that went up. Whatever isn't used comes back to you when the campaign ends.
| 10 posts × DKK 300 | DKK 3,000 |
|---|---|
| Platform fee, 20 % | DKK 600 |
| At most | DKK 3,600 |
It's in the terms for webshops, section 5.
What webshops ask
What if no creators say yes?
Then you aren't charged anything. The money is only reserved, and you get it back when the campaign ends, or keep it for the next one. A campaign runs for at most 80 days.
What if a post is deleted?
In the campaign you choose how long a post must stay up, between 7 and 45 days. If it disappears before that, the creator has 48 hours to put it back. Otherwise the pay is reduced by how many days it was up.
The rule is in the terms before anyone says yes.
Who owns the content?
The post belongs to the creator and stays on the creator's profile. If you want to use the video in your own ads, it has to be in the terms before the creator says yes. Exactly how that is worded is not settled yet.
How fast do creators say yes?
We don't know yet, and we won't guess. You see every application as soon as it arrives, and the deadline for the post is in the campaign.
What does it cost?
What you pay the creator per post, plus a platform fee of 20 %. The fee is shown in the campaign before you pay, and it is charged only once the post is checked.