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Hollaro

Version 2, published October 8, 2026

Terms for webshops, version 2

Version 2. In force from 8 October 2026. Replaces version 1, which was a placeholder.

These terms apply when a business uses Hollaro to buy posts from creators. We have written them as short and clear as we can. Where we promise more than the law requires, we say so. The Danish text is the master; this English text matches it.

1. Who we are

Hollaro is run by SVEA IT, a sole proprietorship (enkeltmandsvirksomhed), CVR 36606061, Alstrup Skovvej 18, 4840 Nørre Alslev, Denmark. E-mail: hello@hollaro.com.

The same address is our point of contact for users and authorities under the EU Digital Services Act (DSA). You can write to us in Danish or English.

Hollaro is for businesses only. Whoever accepts these terms does so on behalf of the business and confirms they may bind it. The agreement is not a consumer contract, so there is no right of withdrawal.

2. What Hollaro is

  • Hollaro is a marketplace. You create a campaign from your product feed and set the terms. Creators pick the offers they like, make the post and get paid.
  • Each collaboration on a post is called a deal. The deal is between you and the creator, on the terms the campaign was published with when the deal was made. We run the platform, check posts and handle payment under the terms.
  • We never hold your money. Stripe, a licensed payment provider, receives your payment and pays creators. We keep a double-entry ledger that records every movement, so every balance on screen can be traced to an entry.
  • We use suppliers for payments, e-mail, hosting and AI-assisted checks. They are listed in the privacy policy.

3. Account, company and roles

  • We look the company up in the Danish CVR register and check its VAT number in the EU's VIES register. If the lookup does not work, you can enter the details yourself. A company that has ceased trading, or that failed the CVR check, cannot pay for campaigns.
  • A company has owners, members and viewers. Owners decide who is in and in which role. Members can work on campaigns and write to creators. Viewers can see but not act.
  • The company details must be correct and kept up to date.
  • Keep your sign-in secret. We recommend two-step sign-in. The business is responsible for what happens from its accounts.

4. Campaigns and terms versions

  • A campaign has one or more tiers. When you launch, the terms of each tier are published as a numbered version with a date and time. The version locks everything promised: pay per post, number of posts, currency, requirements, brief, deadline, whether content needs approval before posting, number of revision rounds, your response window, the minimum live period, the rule for posts removed early, the ad label text and the fee rule in force.
  • A published version never changes. If you change the campaign, that makes a new version, which applies to new deals only. Deals and applications that already exist keep their version.
  • The only later change is a plain typo fix in the brief that changes no obligation. It is logged and shown as "edited". Once anyone has made a deal on the version, even a typo fix becomes a new version.
  • Pausing or ending a campaign stops new deals. Deals already made are completed on their own terms.
  • A campaign can be open to everyone or only to creators you invite.
  • You choose the minimum live period within the limits the platform shows. A campaign can run for at most 80 days from payment, and the platform refuses an end date or live period that would mean a creator cannot be paid on time.

5. Money

  • Every campaign is paid in full before it goes live. You pay by card in Stripe's payment form. Card details never reach us. Amounts are in Danish kroner.
  • The budget is all-in: the creators' pay plus our fee. You are never charged more than the budget you paid. After payment the budget can be lowered, never raised.
  • Our fee is added on top of the creator's pay. The rate is shown in the campaign wizard before you pay, and it is locked into each terms version. Today it is 20 %: pay of 1,000 kr. makes 1,200 kr. in total. A new rate only applies to campaigns launched after we have given notice of it (section 17).
  • Reservation: when a creator accepts an offer, or when you approve an application, we reserve the deal's full amount including the fee from the budget. When the budget cannot cover another deal, the tier pauses by itself. Deals already made are safe.
  • When the money is spent: pay and fee are only spent once the post has been checked, has stayed up for the whole minimum live period and the last check is fine. Until then the amount is only reserved. You never pay a fee for a post that did not stay up.
  • Unspent budget: when the campaign has ended and every deal is settled, the rest is paid back automatically to the card that paid. We pay the card fee that Stripe does not return. You get the full amount. If the money cannot go back to the card, for example because it has expired or been blocked, we contact you and pay the amount by bank transfer.
  • Amounts in the campaign wizard are without VAT. If VAT must be added to our fee, the wizard says so before you pay.
  • If you dispute a card payment after creators have been paid for work they did, the business still owes for that work.

6. Deals with creators

  • Depending on the tier, a creator accepts at once, or applies and waits for your answer. If you decline an application, write a short reason. The creator sees it.
  • A creator can have one deal per campaign.
  • Products: if you send a product, the creator gives you the address in the deal's messages. Use the address only for the shipment. If the product is not sent within the waiting time the platform shows, the deal is cancelled with no consequence for the creator and the reservation is released.
  • Content approval: if the terms require approval before posting, answer within the version's response window. If you do not answer, the draft is approved automatically. You can ask for at most as many revisions as the version says.
  • The creator's deadline stops while the ball is with you or us: while you review a draft, and while we check a post.
  • Product out of stock: if you remove a product from the feed, deals for it are cancelled with no consequence for the creator. If you pause it, we wait a short grace period before cancelling, so a short stock-out ends nothing.
  • Everything about a deal happens in the deal's messages. Our team only reads along when a deal is under review, in dispute or has held pay, and every read is logged.

7. When a deal ends early

  • You alone can cancel a deal until the creator has submitted content. After that only by mutual agreement (one side proposes, the other confirms within the window), or when we decide it with a reason.
  • A creator can withdraw until the post is published. Nothing is paid then, and the reservation is released.
  • Pro rata: if a post has gone live and the deal ends early for any reason, the creator is paid for the days the post was up, and the fee is worked out the same way. The rest is released to the campaign. Example: the minimum live period is 30 days and the post was up for 12. Then 12/30 of pay and fee is spent.
  • If a post is removed early, the creator gets 48 hours to put it back. Otherwise the deal ends with pro rata pay.
  • You cannot cancel pay that has been earned. If you think a post did not meet the terms, write to us and a person looks at the case (section 16).

8. Ad labelling

  • Under section 6(4) of the Danish Marketing Practices Act, advertising must be clearly recognisable as advertising. The Danish Consumer Ombudsman's guidance says: write "Reklame" or "Annonce" and whom it is for first in every post. On video also first in the title and on screen. A link to you must carry "Reklamelink" or "Annoncelink". Tags, hashtags at the end, "in collaboration with" and the platform's own label are not enough.
  • The business can also be held responsible. You must never ask a creator to hide, move or tone down the label. A brief that does is refused.
  • The platform puts the label into the creator's kit, and our check looks for it. The check helps; it is not a legal approval.
  • You are responsible for the product and the brief's messages being lawful and true, and for the product being allowed to be marketed to the creator's audience. Stricter rules apply when the audience is children or young people.

9. Content rights

  • The creator owns the copyright in their post.
  • You may share and repost the post organically on your own channels (social media, website, newsletter) during the minimum live period plus 12 months, naming the creator. You may not edit it so the meaning changes.
  • Use as a paid ad (boost, partnership ad, whitelisting, Spark Ads and the like) needs a separate agreement with the creator for separate pay.
  • We may show the content on the platform to run the deal (checks, review, disputes) and keep it as a record. We do not use it in our own marketing without asking.
  • You allow us to show your name, logo and the products in your feed to creators. You are responsible for holding the rights to them.

10. Numbers and measurement

  • Every number says where it comes from. Clicks are counted by Hollaro on our own links and split into valid and filtered clicks. Code-attributed purchases follow an attribution rule; they are not proof that the creator caused the sale. Numbers from your own analytics tools are shown with their source if you connect them. We only use the word "verified" for orders reconciled against your own records.
  • Creators never get the raw product link. A click goes through our domain, gets UTM fields and a click ID added and is sent on to your shop. If the product is gone, the visitor lands on your front page.
  • Differences between our clicks and your analytics are normal (consent, repeat clicks, set-up). A difference alone never holds back a creator's pay, and problems with your analytics set-up never count against creators.
  • Pay is for the post under the terms, not for sales. Pay per click, per sale or per view is not used today.
  • Only you see revenue figures.

11. What is not allowed

  • Campaigns for products that may not be marketed in Denmark, for example tobacco, e-cigarettes and nicotine products, prescription medicine and gambling without a Danish licence, and illegal goods.
  • Misleading claims, and content or material that infringes other people's rights.
  • Cheating: bought clicks, fake activity, trying to fool the check, or asking creators to hide the ad.
  • A deal made on the platform must be completed on the platform. Beyond that, we do not forbid you from working with creators elsewhere.
  • We can refuse a campaign, a tier or a brief. You always get the reason.

12. Moderation, notices and reasons

  • How we check: fixed rules (for example whether "Reklame" comes early enough), an AI-assisted check of the public post, and a person. Rules and AI suggest. A person decides whenever pay is held back, a post is refused or an account is restricted. The AI never holds back money on its own.
  • Report illegal content to hello@hollaro.com: where the content is, why you believe it is illegal, your name and e-mail, and that you write in good faith. We confirm we received the notice, handle it carefully and impartially, and tell you the outcome.
  • Statement of reasons: if we remove or restrict content, an account or a payment, the person affected gets a reason: what we did, which facts it rests on, whether automation was involved, which term or law it rests on, and how to complain.
  • Complaining about a decision: write within 6 months. A person looks at the case again and answers within 14 days.

13. Suspension and termination

  • You can close the account at any time. Open deals are completed or cancelled under section 7, and unspent budget is paid back under section 5.
  • We can end the agreement with 30 days' notice and a reason. Without notice only for serious or repeated breaches of these terms, for cheating, or when the law requires it, and then also with a reason.
  • We can restrict an account for a while if there is a specific suspicion of cheating or a breach of law. You get the reason and can answer.
  • Creators are always paid for work done under the terms. The rest of the budget goes back to you.
  • After closing, you can ask for a copy of your campaign and deal data. We send it for as long as we hold the data.

14. Personal data

  • We are the controller for accounts, deals, messages and clicks. How we handle them is in the privacy policy.
  • You are the controller of the creator information you see and use (name, profile, posts and any delivery address). Use it only for the deal, keep it safe, and delete it when you no longer need it.

15. Liability

  • We work to keep the platform running, but we cannot promise it will never have errors or downtime.
  • We are not liable for indirect loss, such as lost revenue, profit or goodwill, or for how well a post sells.
  • Our total liability to the business is at most the larger of two amounts: the fees you paid us in the last 12 months, or 5,000 kr.
  • These limits do not apply to intent or gross negligence. Nor do they ever limit our duty to pay back unspent budget.
  • You hold us harmless against claims from others caused by your products, the brief's claims, or breaches of the Marketing Practices Act you are responsible for.
  • Neither of us is liable for delay caused by events outside our control, such as an outage at a platform or the payment provider.

16. Complaints and disagreements

  • Write to hello@hollaro.com. We confirm within 2 working days and answer within 14 days. If it takes longer, we say why.
  • If you and a creator disagree about a deal, a person looks at the deal's terms, the messages and the check, and decides with a reason. This takes away no one's right to go to court.

17. Changes

  • A change to these terms is a new version. We send it by e-mail at least 15 days before it applies. You can close the account before it takes effect.
  • Deals already made always keep their terms version.
  • Shorter notice only when the law requires it, or when the change is only in your favour.
  • We may transfer the agreement to a company that takes over running Hollaro. We give notice of that in the same way.

18. Law and courts

Danish law applies. A case we cannot settle together is decided by the Copenhagen City Court (Københavns Byret) as the first instance.